NBC OLYMPIC DVDs
DVD Presentation


DELIVERY
2001 & 2003

TIME
4 months for each

TECHNOLOGY
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Infini-D, 3D Studio Max, Sonic DVD Author, DVD Studio Pro

NBC's Olympic Marketing division wanted to make a compelling presentation to sell advertisers on the benefits of the NBC network's Olympic coverage. They desired a system with a 0% crash rate and foolproof technical setup, as well as full screen animation and video and high end audio. With these demands, a traditional laptop was definitely out of the question. So we made a cutting edge DVD presentation full of 3D animation and broadcast video for Salt Lake City in 2001 that ran on a standard issue portable DVD player. In 2003, we were asked to make another Olympic DVD for the Olympic in Athens, Greece. The NBC Olympic Marketing division raised the bar once again, demanding more intricate animations and content. The 2nd DVD combined 3D animation, video and audio editing, and creative charts with a faster turnaround. Once again we met the challenges and delivered a DVD that was better than requested.

This project was definitely a production challenge, but the results were fantastic. So far, audience after audience has been completely blown away. On follow up calls, the clients always remember the NBC pitch as compared to other Powerpoint or other less compelling presentations. If you are looking to give your sales pitch that extra edge, please contact us for more info and a demo.

Every slide has an animated background that brings life to even the blandest of slides. Also in between each slide is a custom rotoscoped transition ranging from Olympic skiers flying by the screen to 3D logos.

SALT LAKE OLYMPICS 2002
ATHENS OLYMPICS 2004
Title Screen
Title Screen

 

NBC's Television Philosophy
3D Pie Charts display the simplest information in a dynamic way.(blurred)

 

3D logos, Olympic rings and full screen broadcast animation grace the entire DVD presentation.
The text and logos all animate onto the screen over an full screen animated bkgd. (blurred)

 

Taking advantage of some DVD specific features, we made index screens accessible with any standard DVD remote control.
A 3D Meet and Greet section gives clients a cinematic animation with surround sound audio while they are waiting for the presentation to begin.

 




Quicktime
 
 
 
 

 

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